e-mail marketing software packages

1. E-mail marketing software packages for broadcast and tracking
There are three main types of Email marketing software for creating, broadcasting and tracking your emails:
Desktop Email software packages
Server-based Email software
Online 'Application Service Provider (ASP)' or 'Email Service Provider' systems - not technically software since they are a web service. I recommend using the ASP email service provider systems since they usually have better capabilities

2. Email marketing bounce management systems
If you use one of the server based or ESP email software packages, it will have management of e-mails bounce built-in. However, if you are using an inhouse system it may lack those facilities.

3. Email marketing deliverability checking tools
Marketing e-mails can be blocked as a 'false positive' for two reasons - due to reputation of the broadcaster or due to filtering because of spam words or other features of the e-mails
Try these free E-mail spam word filter tools.
See Spam Assassin and Microsoft Outlook list of spam words in subject and body that can trigger spam filters (if total threshold point reached).
Real-time black list (RBL) checker- You definitely don’t want to be on one of these! But if your deliverability falls dramatically you should check here
Try this free Email sender reputation management tool - it is best to log in for this tool - extra reports are generated

4.Email marketing rendering checking tools
Emails will render differently in different readers or web mail platforms, and it is very time consuming checking out the way they appear manually. These are paid tools with free trials, but they will soon pay for themselves in time spent and improved quality of emails in the inbox. The latter two tools can also be used to assess how web pages render in different versions of different browsers.
Lyris Email Advisor
SiteVista
Browsercam

5. Email Marketing HTML templates
Creating Email templates using HTML is trickier than creating web sites using HTML. I would always use an agency or developer who has experience of this. Many techniques you may use like linked Cascading Style Sheets (CSS) won't work so you have to create in-line CSS. What works in one email reader may not work in another.

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