Is email marketing good or not?

Email marketing is still the best so far until today on promoting your product or business. By history tracked, it is one of the best way for a good conversion rate applied on online marketing. That is the good right? But how about if you receive those emails hundreds time promoting similar product or business. What will you do?

Email marketing of course or any other types of marketing be it either online of offline marketing has it own good and bad side but we will focus more on email marketing bringing in an old issue towards effective email marketing.

A good effect on email marketing yields to a better conversion of your campaign. Means the percentage of profit is more than any other marketing campaign. Taking into account that for every email marketing you sent through 1K person 100 of them will look at your product and probably only 10 will buy the product in comparison to 10K impression on PPC with on one will buy. So conversion is one good factor. Next in reference to conversion is the amount of money spent over other marketing like PPC. But dont jump into the conclusion that “hey this is good, i must send to other emails too, like hundreds thousands or even more emails to have that conversion rate”. I tell don’t do that.

Have you heard of some news by just searching on major search engine about being jailed because of spamming. And this is the downside of email marketing. Spamming! And sending emails to person trying to gamble that the person might click and buy the product. Emailing to a wrong person just creates annoyances on your site and emails and blocking every possible existence of your email and site.

I am trying to point it out, why, because I receive those kind of mails everyday, different business and product marketing campaign. You see I talk some SEO or search engine optimization on this blog, though I know that I am just a newbie to it, still I receive those proposal and business letter, “Hey, I can rank your site high on search engine” ” We are a search engine firm in business for 5 years and can help your site in search engine”. Yeah, I know, is that what you have learned in 5 years one marketing and seo? Emailing a related theme help in ranking?

The lesson is better learn how this email marketing is being used before jumping in. Try to research further than speculation.